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Culture Entrepreneur

Daniel Lately’s New Single is a Artistic Blend of Classic and New

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“Slideshow”, Daniel Lately’s new single just dropped its new music video on March 19. Lately is a little new to the indie scene but has established himself as a worthy competitor. His crisp vocals and melodic synth style is chilling and captivating all at once. His creative space does have help though. Connecticut based producer and manager of Midnight Hour, Roman Putnam and world renown Milwaukee based director, Dominic Panico are a part of the team creating projects that challenge the status quo and draw in their audience for more.

Lately first connected with Roman Putnam over Instagram and decided to collaborate; they began starting out with acoustic tracks and expanding to more stylistic sounds as the then duo found their footing. The team began to create a following as more people began to hear their tracks and compare to other record-topping songs. As Lately and Putnam’s lyrical composition improved and gained attention, the quality of their music began to skyrocket.

Lately and his team are rightly confident about his future in the industry. “There has never been a better time for an artist to seek their fortunes independently as the pathways toward sustainable success are so varied. There is no clear cut way to “make it” so to speak. It is exciting to be able to control the direction of your music and

brand and shift as you feel appropriate.”  Lately is clearly enjoying every bit of this process and it shows in his new music video for “Slideshow”. The artistic development that director Dominic Panico revitalizes is startling and interesting, showing a new side to what the trio truly wants to represent and attract. 

But it hasn’t always been the easiest as an independent, “It is always a challenge to find a niche fanbase that your particular sound caters to,” Lately elaborated further, “You have to create fantastic music first, then create a strategic plan to build exposure and

develop the fanbase.” But his confidence is obvious for his goals for the future. Where does he want to be in the future? “At the Grammys, baby!” His view of this level of success is achieved through consistency and diligence, but success to the trio is any relatively difficult long term goal that they have set for themselves being accomplished.

Lately’s writing prose is controversial, delivering compelling imagery and continuing to challenge the status quo. With each release, he sets himself apart from other heavy hitters in his genre and his edgy sound is pulling a passionate cult following. He moved to the United States from India at a young age, and has developed an intricate guitar style which blends blues, rock, and neo soul elements.

His genre sounds overlap and can draw anyone in from Boomers, Gen Xers, Millennials, and Gen Z. This unification of decades of style and sound creates its own popularity and stand out branding. As Lately continues to reinvent and establish his sound, people can appreciate his adaptability and it could be the key to the cross-generation fan base success. With his almost cult-like following building across Spotify and Apple Music, his success is rising and bringing forth a refreshing, new vibe to old 80’s synth, dark-horse synth pop, and neo pop sounds. 

Lately carefully blends elements from newer synth pop artists like the Weeknd and Dua Lipa to aid in his direction of his new music. This combined with Putnam’s creative production and Panico’s video storytelling will not only be a game changer in the future of his music but also for the appreciation and captivation of his fan base. Stay tuned for more from Daniel Lately in the future and give “Slideshow” a listen.

Daniel Lately can be found on Instagram, Spotify, Apple Music, and his new music video for “Slideshow” is out now on YouTube.

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