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Culture Entrepreneur

Juan Zurita of _getithowyouliveit is Just Getting Started

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With a full day job in tech and moonlighting full time as a designer, Juan Zurita of _getithowyouliveit on Instagram has his hands full. He designs album art, covert art, merch, 3D rendering and animation, flyers, and dabbles in photography. “After everything that has happened over the last few years, I am grateful and motivated for the future,” Juan says. “There is so much that I’ve put into my brand and business and it’s incredible that I get to do what I love.” Juan started out in photography after high school and was a natural. He began learning more and seeing what he could do with photoshop. This led him to post some of the designs online. “Photoshop’s official Instagram account noticed my art and asked to post what I made on their page. I ended up collaborating with them twice. From there, an up and coming musician saw my stuff and reached out. I designed his album art and got paid. I didn’t even know I could get paid for that sort of thing!” Juan said, laughing a little.

Juan has had a bit of growth over the last two years. With over three hundred clients, his network and brand are growing. “I can really predict that _getithowyouliveit will be so much bigger in the future. I have built so many relationships with a lot of different brands, labels, and artists and it’s only going to expand,” Juan explains. “With all of the amazing experiences I have had, I really want there to be more of them and I want to keep improving creatively for when it comes time to deliver. I am motivated by my improvement and expanding my creativity.”

His motivations are not only for his growth and improvement but for the things he wants to accomplish in the future. “I can see myself working for a known artist, signed to a label creating content, or becoming an Art Director,” Zurita says hopefully. “So far, I have worked with Wolftyla, Duchi Da Vinchi, and Cliftun more recently, and a few major labels, Ariana Grande’s creative directors, OVO sound, and others in the longer run. Right now, I want to work with more independent artists. I love helping them develop their brand and visually communicate their identity.”

Zurita’s identity is something that has grown with him. Growing up and currently hailing from the Bay area, he has been surrounded by arts and culture most of his life. The designer’s brand _getithowyouliveit was born there. For his future, he feels really passionately about it but for it to become what he wants he says that “there is strong importance for networking to make that happen.”

_getithowyouliveit’s network is growing, Zurita had recently been invited by an artist to be trained further as a graphic designer. His movement into the unknown has been a bit of an adjustment for him. “I work full time in tech and full time as a designer and one of the hardest things I had to overcome was my time management,” he says. “I can say now that it has been easier to deliver and I take pride in that ability to have designs ready by a certain time.” He used to feel like he had to be a certain “creative zone” to create things, which is something he still has moments in, but because creativity breeds from other creative inspiration, he has ways to stay motivated for the future. “I had a Facebook internship in 2019 for tech not design, but I was so influenced and inspired it was amazing. I take what I learned there and easily apply it to my design and motivation,” Juan explains. 

Motivation isn’t always everything; when it runs out, discipline and creativity have to be the backup function for success. Juan Zurtita knows this and his work ethic, professionalism, and self-development are helping him move into the future for his brand and himself. His passion and drive to keep learning is noble and it sets _getithowyouliveit apart from other design brands.

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