Nefi Shanon Discusses Modern Brokers of America and the Future of Solar Energy
Nefi Shanon is the founder and CEO of Modern Brokers of America. He has about ten years of experience in continuous leadership management and recruiting with top performance results. “We are solar brokers,” Nefi states. “We shop around all the main solar installers nationwide and locally to give homeowners the most for their money in their area.” Modern Brokers of America partners with companies to help homeowners save time and money searching for solar.
Though Nefi Shannon came from modest beginnings, he now has infinite dreams for the future. He ascribes his desire to win and need to succeed to his parents.“Growing up, my parents instilled honesty and a hard work ethic in me,” Nefi shares. “I grew up in a small football town in Massillon, Ohio.” Nefi continues, “My mom is an immigrant from an underdeveloped country, and my father comes from a family where no one has ever gone to college or owned a business.” Nefi continues, “I got into sales right after playing football and running track and learned that I was naturally good at it.”
Nefi explains that he never understood why only the most charming, bright, and creative people were the only ones who had any success in sales and everyone else struggled, even if they were hard-working and intelligent. “I decided that the system for sales that most companies were using must be severely lacking if only very few could succeed and so many had such high turnover,” Nefi explains. “So, I created a sales system where it wasn’t required to be super charming or creative, but if you just worked hard and learned simple systems, you could succeed.”
Nefi resolved to take control. “I had a system for sales that no one else was implementing, and it was scalable. I believed in myself and my work ethic enough to take a gamble on it, and it paid off,” Nefi shares. “We started pursuing solar energy during the pandemic,” Nefi explains. “Since restrictions were lifted, the company has started scaling aggressively, opening offices in Austin, Houston (headquarters), Tampa, Dallas, and Orlando.” He continues, “In the first six months, we only did a little over $8 million in sales revenue, but now we are averaging over almost $2 million a week in revenue with a 12-month forecast of over $100 million.”
“I am not passionate about sales, but I am passionate about winning,” Nefi states. “Sales is just a very honest industry where you get what you put in.” The solar movement has already begun, and the world is heading in the direction of renewable energy. “There are too many benefits of renewable energy and so much money to be saved, regardless of where you stand politically,” Nefi states. “And with our “GO SOLAR SAVE NOW” program, you can save immediately with no money down, and no upfront install costs whatsoever.” He continues, “So, it doesn’t matter what your financial situation is. We can help you save right away.”
Nefi Shannon has a philosophy about success. He explains that it’s all about creating a goal that requires you to change specific habits and actions to achieve it and then repeating that process. It sounds straightforward but forming new systems for achieving goals is how Nefi became successful. “I decided I wanted to be a millionaire before 30, so after countless interviews of being told a millionaire dollar income was ridiculous, I decided the only way to make a million a year was to start my own company, Nefi shares. “I completed that goal by the time I was 28. Now I have new ambitions to help other people become millionaires, and thanks to our new partners and the solar industry, I can also make that dream a reality.”
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