MOB Hookah: Join the Celebrity Lifestyle
Mehdi Marrakchi and Karim Elamrani are the founders of a leading hookah brand, MOB Hookah. Their flagship store, where they hold celebrity appearances, is located on Melrose Ave in Los Angeles, one of the most popular and trendy areas in L.A. The shop was designed to fit the brand’s needs, featuring customized pieces from the talented artist Dalsinky and other artist collaborations.
MOB Hookah’s site features over a hundred different products and accessories. MOB Hookahs are beautifully crafted to be the centerpiece of any room. They are all unique in style and design, with raving reviews about the quality and craftsmanship. There’s a design for every personality type, such as Diamond: an elegant German-designed hookah; Onyx Venus: made out of beautiful bone material for an extra sleek look; and the futuristic Halo Tray: designed to teleport you to another dimension. These products can be shipped all over the world and across North America.
The Brand Loved by Celebrities
Mehdi and Karim Elamrani explain that the brand started back in his garage in 2014 with a unique hookah design and an investment of $15,000. “We started promoting the brand organically on Instagram, and it just took off from there,” Mehdi shares. “ We are now projected to sell over $10 million this year, and we are just getting started!” MOB Hookah has become one of the most popular hookah brands globally, with 122k Instagram followers, 13k Facebook followers, and 40k subscribers on YouTube.
Mehdi and Karim Elamrani started in a garage with a unique design and a mere $15,000, so you can imagine their surprise when celebrities like Drake, Justin Bieber, Fabulous, Migos, MGK, Big Latto, Tyga, Brody Jenner, Dan Balzarian, Xzibit, Wakaflocka, Miguel, Shaq, and others were seen smoking their hookahs.
Meet MOB Hookah’s Owners
Both Mehdi and Karim immigrated to the U.S at 19. “We didn’t know it yet, but we would become a deadly business duo,” Karim says, laughing. Mehdi was studying to be an engineer when he realized that to maintain his status as an honor student; he needed to make more money to work less.
He started a limo business which at the time was a great solution given his schedule and income. That’s when his friend and now business partner, Karim Elamrani, came to him with a design; it was an AK-47 shaped Hookah! “I don’t like the violence associated with guns,” Karim clarifies. “When I created the AK-47 shaped hookah, I just thought it would be cool.” He didn’t even own a gun when he started working on the design. “I thought this was a great idea, but no one else did,” Karim says. “No one took me seriously, and I needed start-up money.”
Karim believed in his idea so much that he approached Mehdi Marrakchi, whose mind was immediately blown by the concept, and he decided to partner with him, using all the money they had at the time, which was $15,000. After that, the business partners contacted a couple of factories overseas, found one that was the right fit, and took a flight to vet their idea.
The Future of MOB Hookah
The brand is now planning to take its hookah designs beyond the internet and L.A. “In the next few years, we plan to expand the business to South American and European markets.” Mehdi states. “ We have a lot of vendors who are ready to invest in a franchise, so that’s something we are also considering.” The brand’s priority is to establish more shops in L.A. and other major cities like Miami and Dubai.
MOB Hookah believes that the hookah industry is just getting started and will only continue to grow. “The only thing affecting our growth are the regulations surrounding hookahs and tobacco, but we can work with that,” the owners say. Their advice for other entrepreneurs is to be proactive but patient.
Karim believes that the future of the hookah industry is bright. He states that the hookah business has been around since the 15th century and that it will still be around as long as humanity exists. Mehdi ends by saying, “You never know when you’ll see the fruits of your labor, but when you do, it makes it all worth it.”
For more information, visit: http://mobhookah.com/