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Fortaleza Digital CEO Jean-Francois Amyot: Providing DeFi Solutions to Underbanked Communities

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With the explosive growth of cryptocurrency putting all eyes on DeFi, there is a very high demand for new solutions and platforms that utilize these advancements to bring unique benefits to users. According to Fortaleza CEO Jean-Francois Amyot, this is one of the main factors driving new growth in the industry, leading the field to new heights of innovation. “There’s a lot of opportunities for innovative thinkers to use this technology to the benefit of the global community,” says Amyot. His company, Fortaleza Digital Ltd., is developing the next wave of Web3 technology. With its new exchange and mobile app, they hope to benefit emerging markets in Latin America and the Caribbean.

Fortaleza Digital Ltd. Goes Beyond Crypto

Founded in September 2021, Fortaleza Digital Ltd. is a global fintech company that aims to advance the cryptocurrency and Web3 space. It provides a comprehensive Web3 infrastructure that includes decentralized exchanges for coins and NFTs, the Metaverse, and Fortaleza’s very own DeFi coin, FORTE. Fortaleza specializes in cryptocurrency (including Bitcoin, Ethereum, Litecoin, Doge, and more), trading, digital assets, and digital securities. Though the company primarily works in emerging Latin American and Caribbean markets (especially Panama and Mexico), the impact of its work is global in scope.

Learning from the Past to Succeed in the Future

Amyot’s vision of success, which he works towards every day in his role as CEO of Fortaleza, is “operationalizing an idea into a profitable and scalable business that adds value to all stakeholders from shareholders, including employees, and the global community.” With that measure of success, Amyot is already well on his way to achieving his goal with Fortaleza Digital Ltd.

Amyot has faced his fair share of challenges on the road to success. Regulatory issues and run-ins with the SEC became major roadblocks in his career, but Amyot is glad to have learned from even the most difficult of his experiences. “I would say that bad judgment leads to experience, and experience leads to good judgment,” he says. “Everyone makes mistakes, but the important thing is that we learn from them.”

He believes that the struggles he’s faced have shaped his values and goals for the better. “Today, I am committed to being a positive and empowering leader for all stakeholders, including the global community,” he explains.

Fortaleza is Providing Banking Services to Underserved Communities

Amyot is excited to be leading the Fortaleza team towards a prosperous future. The team hopes to turn Fortaleza into a billion-dollar enterprise over the next few years. The company’s commitment to increasing accessibility to financial services in widely underbanked regions is likely to benefit both the company and the communities they serve. “The launch of our new app on international app stores has been one of the most exciting developments in our young company’s history,” says Amyot. “It’s the culmination of many hours of work, but bringing these essential banking services to these communities makes it all worth it.” Under Amyot’s leadership, Fortaleza Digital Ltd. is surely bound for greatness. 

J.F. Amyot, Renowned Financier

Jean-Francois Amyot is a Canadian financier and entrepreneur. He has been married for 24 years and is a proud father of 3 girls. He is also an active member of his community, volunteering as a hockey coach and a board member of Hockey Advisory Canada, a non-profit organization helping kids across Canada play the sport they love. He hopes to share his love of the sport by supporting the next generation of hockey players.

Learn more about Fortaleza Digital Ltd. on LinkedIn. Connect with Jean-Francois Amyot on LinkedIn.